CHALLENGE

To challenge the status quo even if it takes us outside our comfort zone

HOUSE-KEEPING

To be highly professional and business-like in all aspects of the charity's house-keeping

AWARENESS

To be alert to and make others aware of the issues surrounding the disadvantaged and disabled in sport

MONEY

To manage our monetary affairs wisely and enhance our financial standing through effective investment and fund-raising

PEOPLE

To be surrounded by richly talented and committed people

INSPIRATION

To inspire and be inspired

OPTIMISE

To optimise the 'return' from our awards and, wherever possible, ensure they have a cascading impact

NEED

To closely monitor, review and prioritise those areas of need that require our attention